- EWG VERIFIED FORMULAS: You know how it feels to be over all those sketchy ingredients, right? That's why we teamed up with the Environmental Working Group (EWG) – an independent, non-profit organization renowned for its expertise in health risk assessment. In other words, they are the G.O.A.T at sniffing out bad stuff. So, when you see that EWG Verified stamp, it’s like a golden ticket, because it means we’ve passed their super strict standards; yup, we’re talking zero sus ingredients. No more worrying about what you put on your hair, just chill vibes!
- CLARIFY REFRESH ROUTINE: Say goodbye to oily and greasy hair with the Clarify Refresh routine, thanks to its clean formula with tea tree essential oil that protects and refreshes the scalp, leaving hair supple, light and revitalized. In addition, biotin (Pssst, you may know it as "vitamin B8/B7") will make your hair as radiant and shiny as your future. Its fresh scent of mint, lemon and verbena gently perfumes your hair.
- ≥97% NATURAL ORIGIN*: It's no secret – we are plant powered. We develop our formulas, free of parabens and phthalates, using mostly naturally derived ingredients from plants or mineral sources because going back to basics is the way to go. That’s right honey, working with what Mother Nature gave us allows us to use renewable resources and be more sustainable.
- DERMATOLOGICALLY TESTED: Unlike anyone who's spent more than a month on dating apps, we’ve learned to trust a few people. This product has undergone rigorous dermatological testing to ensure it is safe and suitable for all skin types. Our shampoo and conditioner routine is perfect for both men and women.
- 100% VEGAN: We're totally against using animals or any animal-based derivatives. It's just wrong. We're all about protecting our furry friends and their homes. And don't even get us started on animal testing. Even though it's banned in Canada and some US states, it's still happening in other places in the world. Self-care shouldn't hurt anyone, right?